Instagram facts

7 Interesting Facts About Instagram: Discover the Secrets of the Popular Platform

Published June 9, 2023


Table of contents

You probably use Instagram regularly to share photos, follow friends and celebrities, or find inspiration. But did you know that behind the scenes of Instagram, there are many interesting facts and secrets? In this article, we will reveal seven fascinating facts about Instagram that you may not know.


Origin and Founding

Instagram was developed and founded in 2010 by Kevin Systrom and Mike Krieger. Originally, they named the app “Burbn.” After several changes and advancements, it eventually became the Instagram we know and love today.


Number of Active Users

Instagram has an enormous number of active users. According to the latest statistics, there are over one billion monthly active Instagram users worldwide. This huge user base demonstrates the platform’s popularity and reach.

Most Popular Filters

When Instagram was introduced in 2010, one of its trademarks was the variety of filters that could be used to edit photos. The most popular filter is “Clarendon,” which gives photos a bright and vibrant look. Other popular filters include “Gingham,” “Juno,” and “Lark.”

Most Liked Photos

Some photos on Instagram have received an incredible number of likes. Currently, the most liked photo on Instagram is an image of an egg with over 55 million likes. This simple image took the Instagram world by storm, proving that sometimes the simplest things can garner the most attention.


Popular Hashtags

Hashtags play an important role on Instagram for categorizing and discovering content. The most popular hashtags on Instagram are #love, #instagood, #photooftheday, and #beautiful. These hashtags are frequently used and can help you gain more visibility for your posts.


Instagram Stories

Instagram Stories have become one of the most popular features on the platform. Over 500 million people use Instagram Stories daily to share short videos and photos with their followers. Stories disappear after 24 hours, allowing for an authentic and spontaneous glimpse into the users’ daily lives.

The Most Powerful Influencers

Instagram has significantly influenced the rise of influencer culture. Some influencers have millions of followers and influence trends and purchasing decisions. The top influencers on Instagram include Cristiano Ronaldo, Ariana Grande, and Dwayne “The Rock” Johnson. They leverage their reach and influence to collaborate with brands and build their own brand.


Instagram is not just a popular social media platform but also harbors many interesting facts and secrets. From its founding origins to the impressive number of users, popular filters and hashtags, and powerful influencers, Instagram has created a captivating world. Use these facts to learn more about the platform and enhance your own Instagram presence. Whether you’re a passionate user or an aspiring influencer, Instagram offers a wealth of opportunities to express yourself and connect with people around the world. Dive into the world of Instagram and discover what this exciting platform has in store for you.