Instagram Algorithm

How Does the Instagram Algorithm Work in 2023?

Published June 12, 2023

Instagram Algorithmus

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Instagram is one of the most popular social media platforms in the world, with millions of daily active users. One of the reasons for its popularity is the Instagram algorithm, which determines the posts and content shown to each user. But how exactly does the Instagram algorithm work in 2023? In this article, we will explore the details of this algorithm and how it influences the content you see on the platform.

The Role of the Instagram Algorithm

The Instagram algorithm plays a crucial role in displaying content to users. Instead of showing posts in chronological order, the algorithm ranks posts based on various factors such as relevance, engagement, and user interest. The goal is to personalize each user’s feed to make it more relevant and engaging.

Factors That Influence the Instagram Algorithm

The Instagram algorithm takes into account a range of factors to determine the order of posts in a user’s feed. Some of the key factors include:


The Instagram algorithm prioritizes posts with high levels of interaction, such as likes, comments, and shares. The more engagement a post receives, the more likely it is to appear at the top of users’ feeds.



The Instagram algorithm aims to understand each user’s interests and preferences based on their past interactions. It analyzes the types of posts a user likes, comments on, and saves, and tries to show similar content.



Although the algorithm no longer strictly operates in chronological order, it still considers the time factor. Recent posts are given higher priority and have a greater chance of appearing in the top section of the feed.



The Instagram algorithm prioritizes content from accounts that a user regularly interacts with. Posts from friends, family members, and actively followed accounts receive more attention.


Content Type

The Instagram algorithm also takes into account a user’s preferences regarding the type of content. It may show more photos, videos, stories, or reels, depending on individual preferences.

Changes in the Algorithm in 2023

Like any social media platform, the Instagram algorithm is constantly evolving. In 2023, some notable changes may include:

Emphasis on Authentic Content

Instagram may prioritize posts that appear more authentic and real, encouraging users to share genuine moments from their lives.


Increased Emphasis on Video Content

Instagram could place more emphasis on video content such as reels and IGTV. This reflects the growing popularity of videos in social media.


Integration of Shopping Content

Shopping on Instagram is becoming increasingly popular. The algorithm could display more relevant shopping content based on users’ interests and purchasing behavior.


Combatting Misinformation and Spam

Instagram continues to improve its algorithms to identify and remove fake content, spam, and fraudulent accounts. This aims to enhance the user experience and maintain a safe platform.


In 2023, the Instagram algorithm continues to play a crucial role in determining the content shown to users. The algorithm takes into account factors such as engagement, relevance, time, and relationships to personalize each user’s feed. As the platform evolves, the algorithm also adapts, introducing changes to improve the user experience and reflect current trends. By understanding how the Instagram algorithm works, we can make the most of our experience on the platform and create content that resonates with our target audience.