Types of Instagram Posts

9 Types of Posts on Instagram

Beitragsarten Instagram

Instagram offers a variety of post types that allow you to create diverse and engaging content. Here are some of the most common post types on Instagram:



Uploading photos is one of the fundamental post types on Instagram. You can share high-quality images that showcase your products, services, places, experiences, or simply inspiring or aesthetic content.



In addition to photos, you can also share videos on Instagram. You can create short clips, longer IGTV videos, or even go live to convey your message, show tutorials, or give your followers a behind-the-scenes look at your business.



Instagram Stories are temporary posts that are visible for 24 hours. You can use photos, videos, text, stickers, GIFs, and interactive elements to create lively and engaging stories. Stories also offer features like polls, question stickers, and swipe-up links (for accounts with 10,000 followers or more) to increase engagement and direct your followers to other content.



Reels are short, creative videos with music, effects, and editing options. You can use them to create fun and entertaining content, participate in trends, or share informative tutorials.



IGTV allows you to upload longer videos (up to 60 minutes). You can use IGTV to share more detailed content, tutorials, interviews, or vlogs that go beyond the limitations of regular Instagram videos.


Carousel Posts

With carousel posts, you can share multiple photos or videos in a single post. Your followers can swipe through the images or videos to see more content.


Live Videos

You can also create live videos on Instagram to interact with your followers in real-time. Live videos are ideal for hosting Q&A sessions, making announcements, or sharing live events.


IG Shopping Posts

With IG Shopping posts, you can tag and link products in your posts, allowing your followers to shop directly on Instagram.



Guides allow you to create collections of posts around a specific theme. You can use guides to share recommendations, tips, tutorials, or inspiring content.

These post types offer you diverse opportunities to make your content on Instagram varied, engaging, and effectively convey your message. Experiment with different post types to discover which ones work best for your business, brand, and target audience.